A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

The Short type: if they’re producing the most recent model of an already-cool item or discovering the next large part of technology, singles in Silicon Valley may lead fast-paced life — consequently internet dating for widows over 50 usually gets wear the backburner. Since 2003, Linx Dating and its own creator Amy Andersen have already been approaching the requirements of these busy, relationship-minded specialists with a curated, tailored, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut tech companies and innovative start-ups, so much in fact that there’s also a favorite TV show known as after it. Silicon Valley is recognized for the enthusiastic, hardworking, imaginative, and committed individuals who just work at these firms — all of these gives well to a fruitful profession but not necessarily an effective dating life.

“many of these people are so focused with their careers that one time they awaken and believe ‘Oh my personal gosh, i must discover my personal match. Just how do I start carrying out that?'” said neighborhood matchmaker Amy Andersen. Linx Dating is the way they go about performing that.

Created by Amy in 2003, Linx, for quick, is actually a curated matchmaking service for everyone active, high-profile unmarried pros in Silicon Valley and also the surrounding Bay Area (and worldwide) who possessn’t had the capacity to get the relationship they really want. These days, the company is known as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy not too long ago informed united states regarding “aha time” that started everything, their client-to-client vetting process, the algorithm-less, intuition-based matchmaking, as well as the individual connections she builds aided by the people she assists.

Connecting the Gap Between solitary guys in Silicon Valley & Single feamales in San Francisco

The determination for Linx came in 2000 while Amy ended up being in personal customer solutions at a tech organization in San Francisco but residing in Silicon Valley. Whether or not it is at work, through friends, or simply just out, Amy generally met men and women who were educated, successful, appealing, and well-rounded, nevertheless they happened to be unmarried and don’t understand exactly why.

Understanding both areas really well, Amy pinpointed the challenge: there have been much more available men in Silicon Valley than San Fran and more offered women in San Fran than Silicon Valley. Through its household, friends, and professions being in their particular respective places, making the 50-minute car day at fulfill that special someone was not the leader in their own heads, Amy revealed.

“That was my ‘aha minute’ in which I was thinking ‘let’s say I were to bridge this gap and create these possibilities for those fantastic feamales in san francisco bay area and these fantastic males in Silicon Valley?'” she mentioned.

Amy after that invested the second 36 months undertaking the maximum amount of investigation as she could, using the woman business-oriented mind attain an improved concept of industry and need for this kind of matchmaking business. In 2003, as soon as she had all the woman ducks consecutively, she give up her job at Merrill Lynch, established the business, and not appeared straight back.

“Starting Linx was one of the better decisions of my entire life,” she stated. “Facilitating these introductions and providing as a conduit between those two class has proven be effective well during the last 12+ decades that I’ve been achieving this.”

From Application to Even the marriage, Amy will there be Every Step

Amy requires a tremendously practical method together with her consumers from starting to finish, getting to know everyone independently, utilizing their own certain wishes and requirements during the matchmaking, and offering the woman professional advice all in the process.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, everything begins with the quality of the clients. While other matchmaking enterprises might take whoever applies, Linx provides a thorough referral-based vetting system which makes their unique customers stay ahead of the rest. Every aspiring user need to be suggested by a former or existing member, a pal or get in touch with of Amy’s, or even the like.

Amy receives dozens of referrals every single day and screens each candidate by herself. And if they’re 22 or 72, Asian or Latino, solicitors or artisans, Amy is looking for people that are intelligent, healthier, relationship-minded, accomplished, ambitious, and top fascinating life all in all.

“provided a person is excited about their job, that’s what I’m looking. Beyond that, I’m trying to find people that are well-rounded. Whether it’s volunteering or cooking or whatever truly, i recently need to see they have a colorful, interesting life,” she stated. “if someone else says if you ask me ‘All i actually do is work’, I’m perhaps not attending wish deal with all of them. Not merely perform they not need stability in their physical lives, but if you ask me that’s also indicative that they do not have time for a relationship.”

Following the initial assessment, Amy creates a private meet-and-greet, which she mentioned is the most important part of becoming litigant. That is where Amy reaches understand person, hear their personal story, and find out the things theyare looking for in someone (and the things they’re perhaps not searching for).

Most of all, Amy is deciding if the woman business may be the proper fit for each party. Whether some body actually 100per cent over their own ex or are in a hard phase regarding life, the woman instinct can determine if the time is off.

“The meet-and-greet is a vital session for myself personally but way more for the possibility in order to get a great study of just what Linx is all about,” she stated. “People get the solutions they are selecting from meet-and-greet, and that’s important because anyone just who goes down that roadway in order to become a customer, i do want to be sure they think ready to embrace this process.”

If the meet-and-greet goes well, they’ll come-back for a follow-up meeting with Amy before choosing the membership that is best for all of them and getting started on the matchmaking. Although it looks like an extended procedure, Amy mentioned it really is needed because she wishes every member are pleased with Linx and the other way around.

Matchmaking That Combines the consumer’s Wants & Amy’s Intuition

Besides evaluating every candidate, Amy is also the sole person at Linx who does the matchmaking, outsourcing the woman concierge solutions to professionals like pro closet stylists, makeup products painters, and psychologists.

“this really is an extremely little, boutique, market matchmaking business compared to most firms with big staffs and branches worldwide etc, therefore Linx is super individualized due to that,” she said.

Her unique matchmaking program integrates the granular metrics of just what individual wants in a romantic date (their own recommended height, age, income, etc. in addition to their deal-breakers) and Amy’s all-natural talent and intuition for knowing when two people belong with each other.

“These days, when it comes to when I built a match, about 75% in case it is created by abdomen, that instinct that claims ‘Oh my goodness, i believe i may get on to one thing here,'” Amy said.

According to those aspects, Amy will take control of, searching the woman database of eligible singles until she discovers the right match per customer.

On the web Pre-Introductions Get Singles Excited About their own Match

Once Amy has the woman perfect pairing, she’s going to email both folks a “baby bio” of each some other, giving them a snapshot for the other’s individuality, pastimes, look, and receiving all of them worked up about just how great they’d end up being with each other.

“i would like my consumers regarding side of their unique seating, jaws on surface, like ‘OMG this individual sounds incredible,'” she stated.

They’ll subsequently reach ask Amy questions regarding their own match and make an effort they need to decide for by themselves if they think it’s appropriate. During this time period, Amy in addition makes certain the customers do not know one another, whether through work or personal sectors if not earlier online dating escapades, thus everyone has a clear record.

“I have found there is certainly cross-pollination using my clients where they will have for some reason have actually came across. I wish to abstain from a situation in which they will have already satisfied or they will have glanced at every other’s on the web profiles there ended up being an excuse they decided to forego that chance,” she mentioned.

Enough time from Amy’s original e-mail to the pair agreeing to meet up often takes 72 hours, and also at that time Amy will send all of them a one-page, custom bio with much more delicious details, such as their own first names. Amy mentioned she excludes final labels until the basic date so they can prevent Googling each other, getting into their minds, and ruining the secret.

In accordance with Amy getting old-school, she requires the guy to phone the woman (no texting or emailing!) within 5 days to create a nice date in which he addresses her.

Going Beyond a Matchmaker becoming a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she does not only deliver them off on first day with a “Good luck!” She offers pre-date training that places the woman customers relaxed and teaches them how to slow their busy lives down (no less than for just one night) She stated this can be particularly important in Silicon Valley, where everyone is working 24/7 and always have so many ideas running right through their brains.

“I want you to disregard every little thing near you, most of the disruptions in life,” Amy mentioned. “i want one carefully get ready for the date because these suits truly count. A large number is actually riding on it emotionally and economically, so I want individuals watch those essential details and remember how important those first impressions are.”

“Amy has surpassed every hope and I would suggest Linx. I’ve as came across a fantastic guy which I would personally not have met normally. We’re taking things sluggish and witnessing exactly what the future holds.” — A Linx Representative

And because every user signs a two-year contract (that may be suspended at any time when they fulfill that special someone), Amy turns out to be just like used since they are within this quest and is also able to create an union beyond a specialist one. She actually gets wedding invites and photos of infants who have been born from past people.

“which is mostly exactly why i really do this — it is very gratifying,” she stated. “much beyond my personal work of being a matchmaker, I’m a liaison, confidant, friend, and agent.”

Last Thoughts

Thanks to Amy’s dedication, resourcefulness, and fascination with the woman customers, Linx is taking good care of an under-served singles industry inside online dating industry, and she actually is recently scratched the surface on what she will be able to bring to the Silicon Valley area and also the globe. We are definitely getting excited about what comes further.

“i have worked very difficult to construct a fantastic reputation of this type, but I feel like I have a lot more unearthing to do to get much more diverse and fascinating customers who I’m able to help,” she stated.

For women who want to join Linx Dating, click the link. For males enthusiastic about enrolling, visit here. You can follow Linx and Amy on Twitter: @linxdating.